WHY AND HOW TO USE THE WHATSAPP BUSINESS APPLICATION FOR YOUR BUSINESS.?

WHY AND HOW TO USE THE WHATSAPP BUSINESS APPLICATION FOR YOUR BUSINESS.?

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Have you heard of the professional version of Whatsapp, Whatsapp business, intended for companies? With its 2 billion monthly users worldwide, Whatsapp is quite simply the most used instant messaging application in the world.

It is at the top of the applications installed in the smartphones of billions of users, and has become for many the No. 1 means of communication as the application connected to the Internet has provided a real economic alternative for making calls in the world and sending messages.

This success has not escaped Facebook , which bought WhatsApp messaging in 2014 after 5 years of independent activity.

Free access has propelled, but also its ability to reach users around the world with ultra-simple use, which only requires having a phone number and downloading the application on your smartphone.

Finally, the versatility makes Whatsapp an all-in-one tool that is difficult to do without: by making it possible to make calls, send written or voice messages, or even share multimedia files quickly and easily.

Obviously, the creation of Whatsapp business is great news for consumers and businesses alike. By allowing each company to be directly connected with its users through simple and direct interactions, everyone is a winner. Customers will be delighted not to have to go through endless queues, answering machines, different services and additional charges.

In this article, we will explain the interest of Whatsapp business for consumers as much as for companies. We will see how to use Whatsapp business for your business, or what is the difference between Whatsapp Business App and Whatsapp business API.

Whatsapp business, what is it?

The Facebook-owned instant messaging company has well understood the needs of companies in terms of customer satisfaction , as well as the needs of consumers in terms of customer service . Whatsapp has therefore adapted its existing technologies to these needs and uses which are at the heart of the relationship between a company and its customer.Before going into details, it is important to understand how Whatsapp has huge advantages on both the consumer and business side.

Whatsapp Business benefits for consumers

In addition, immediacy allows each prospect or customer to ask a question at any time during their customer journey , whether it is an information phase, comparison of offers, or purchase: via the responsiveness of Whatsapp Business so you have the opportunity to inform, reassure and convince your customer directly and to accompany him until the finalization of his purchase!

What is the difference between Whatsapp Business app and Whatsapp Business API?

Whatsapp Business, version of Whatsapp for companies, therefore, comes in two companies. To access it, you must use an official Whatsapp partner such as Message Bird, Hubspot.In this article, we will mainly focus on the version of Whatsapp Business intended for VSEs and SMEs.

What are the features of WhatsApp Business?

Your Whatsapp Business profile acts as a showcase page. The user will not have to go to your website to find information about your business.Your Business profile allows you to enter your opening hours, your contact details, your online presence, etc.

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